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How Australia Eats, Thinks About And Shops For Food
This study reveals the actual food attitudes and behaviour of everyday Australians.
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Right Media, Right Moment: Understanding People In The Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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Brazil Pulse - Direction of Country and President's Approval - March 2016
The most negative scenario post-1989. The free-fall trend that started in 2015 has stagnated among the lowest levels in the past 10 years.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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The Many Faces of Modern Motherhood
How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
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Device Agnostic Surveys a Necessary Evolution
What are device-agnostic surveys? “Device-agnostic” implies that panelists can take in-browser surveys on any device they choose.
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[EVENT] The Ad Guide – Quick Service Restaurants
Breakfast Event: With Hong Kong’s recent economic downturn and decline in tourism, Quick Service Restaurants face even more of a challenge in winning new customers and retaining loyal ones.
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Trends and opportunities in Thailand's emerging automotive aftermarket
Thailand continues to be the dominant hub within South East Asia, with the best automotive supply and logistics chain as well as impressive production figures for domestic and export markets. Whilst the industry has suffered significantly in recent years, the underlying trend suggests that the industry is close to being back on a growth path. As with other markets, Thailand is moving towards eco cars and SUVs, but the country’s industry is still dominated by one ton pick-up trucks.
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[EVENT] Ipsos Open Day in Prague
The Open Day organised by our Czech team is about giving clients the consumer trends and a flavour of our services in a lively and engaging way.
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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.