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[EVENT] Innovation in Research Conference
Ipsos in Turkey showcases its latest New Services. Each year, the Innovation in Research Conference event explores the industry's hottest topics and latest developments.
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Ipsos Most Awarded Research Agency at MRIA Event
Ipsos in Canada wins 4 in 8 awards at Marketing Research and Intelligence Association (MRIA) conference. Ipsos and its clients were recently honoured at the MRIA Awards during the 2016 National Conference in Montreal.
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International Survey on Connected Health: Coming Ready or Not!
Connected Health – sometimes referred to as Digital Health – is a potential game-changer for global healthcare.
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What Is Average About Millennials, Baby Boomers, Uploaders and Globe Trotters?
There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.
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Africap - African Youth
Africa has the world’s youngest population. Young people account for 60% of the continent’s population. More specifically, there are 220 million young people aged 15-24 in Africa. According to a UNESCO forecast, there will be 350 million in 2030.
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Bringing Cultural Nuances To Life
This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).
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How Australia Eats, Thinks About And Shops For Food
This study reveals the actual food attitudes and behaviour of everyday Australians.
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Right Media, Right Moment: Understanding People In The Media World
Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.
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Brazil Pulse - Direction of Country and President's Approval - March 2016
The most negative scenario post-1989. The free-fall trend that started in 2015 has stagnated among the lowest levels in the past 10 years.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.