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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Trustworthiness of the oil and gas sector
Potentially contrary to expectations in Western markets, globally, perceived trustworthiness of the oil and gas sector follows the same pattern as others – gradual increase over time.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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