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2016 US Elections - The Race For The White House Is Essentially Tied (September 14)
Hillary Clinton’s no-good-very-bad week just keeps going. The American public now view both Clinton and Donald Trump equally distastefully leading the national horse race to be tied and very high undecided levels less than two months out. If Clinton is unable to rebound and rehabilitate her image with voters, we are looking at a very close Election Day.
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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Brazil Pulse - Evaluation of Temer’s Administration Worsened Again - August 2016
The country's direction indicators seem to point to a timid upward bias. On the other hand, Temer's administration evaluation has worsened.
As Dilma’s trial by the Senate approaches*, the approval and disapproval indicators for both, acting president Michel Temer and Dilma Rousseff, remain stable in very negative levels.
Consumer Confidence Index remains at 68 points and it stagnates after three months of small incremental increase. Perspectives for the next 6 months give small signs of possible improvement. -
2016 US Elections - Clinton’s Lead Over Has Remained Relatively Stable Over The Past Week (September 7)
After two weeks with few self-inflicted losses, Donald Trump’s favorability rates have stabilised and he remains tied with Hillary Clinton in the national head-to head. Clinton, on the other hand, has seen her unfavorable ratings going up over the last few weeks, potentially as a consequence of the steady drip of negative stories.
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[EVENT] Britain after the Referendum: What Next?
A panel of Rt. Hon. Nick Clegg MP, Polly Toynbee, Tim Montgomerie, Paul Drechsler and Ben Page discussed life in Britain after the Referendum.
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2016 US Elections - Clinton’s Lead Over Trump Shrank Over The Past Week (August 31)
It seems - at least for one week - Trump’s latest ‘pivot’ has helped him shore up support within the Republican Party and close the margin with Clinton” said Ipsos pollster Chris Jackson. “He’s gone from winning 73% of Republican likely voters last week to 78% this week matching the level of support Clinton receives among Democrats (79%).
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Smarten Up! Neuromarketing Is Getting More Intelligent
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
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2016 US Elections - Favorability Scores For Donald Trump Have Improved By 5 Points (August 25)
“While Trump’s latest ‘pivot’ seems to have cooled some animosity towards the Republican, it has not yet translated to actual votes,” reported Ipsos pollster Chris Jackson. “Favorability tends to be a leading indicator so if Trump is able to string together several weeks of improved public sentiment, he might eke out a better standing in the polls.”
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2016 US Elections - Trump’s Camp is Going Through Tumultuous Times (August 18)
After a couple of tough weeks for Donald Trump, it seems that his sagging numbers have stabilized. Nevertheless, Trump’s camp is still going through tumultuous times with a campaign overhaul hoping to shift the current momentum of the race.
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Does Clinton’s 8-Point Lead Look Softer Than at First Blush? Clinton v. Trump on Policy & Personal Quality Matchups
Only 83 days until Election Day! It has been a rough couple of weeks for Trump and a correspondingly good few for Clinton. She leads Trump by an average of about 8 points, looking across all the polls.