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The implications of COVID-19 on our diet & health
Almost a third of people globally have gained weight during pandemic, despite awareness of link between obesity and COVID-19 outcomes.
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Global consumer optimism rallies to its highest in nine months
Ten countries show significant month-to-month gains in consumer sentiment.
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45% of people globally are currently trying to lose weight
More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.
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[WEBINAR] 2021 US Affluent Outlook: Research & Insights
Affluents are key to a recovery from the negative impact COVID has had on our economy.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and a look at the local story in a selection of countries.
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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[EVENT] 2020 Most Influential Brands: Truth and tendencies in Canada
On February 2, join Ipsos, Association of Canadian Advertisers, Globe Media Group, and Publicis as we release the results of the 2020 Ipsos' Most Influential Brands study.
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Brand purpose through the lens of personal values [Webinar recording]
In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
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Content & creative in the age of streaming [Webinar recording]
Join us for a complimentary webinar as our media development and audience measurement experts unveil two products that will help studios, content platforms and marketers simplify these complexities.
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DIY Research: Everybody's doing it. Are you? [Webinar recording]
On January 19, join us for a complimentary webinar to learn how our quick-turn, cost-effective ad-hoc solution, FastFacts, can help you achieve your research needs.