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[EVENT] GOR 2020
On September 10-11, join us for a friendly, valuable and inspiring event which is a must for everyone involved in online research: the 22nd General Online Research Conference! Meet like-minded people and get to know the latest trends in online research.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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Empathy - Real People, Real Life [Webinar recording]
Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.
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Truth & Trust: Insights for your brand [Webinar recording]
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before in Canada.
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[Webinar] DIY Research 101 - From listening to surveys, making consumer-centric decisions
While we all aspire to build customer-first organizations, it’s becoming harder than ever to make fast, people-centered decisions that you can trust.
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Despite pandemic, interest in battery electric vehicles growing in the U.S. and China
A new Auto Global Study reveals consumers are looking for added convenience, advanced technology and nice-looking electric vehicles.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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KEYS - Adaptive Brands [Webinar recording]
We will be looking at how brands are adapting in the current environment – and considering the building blocks for success.
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The post-purpose role for brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.