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Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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2016 US Elections - Clinton Leads Trump by 5 Points (July 29)
Among Likely Voters, Clinton now leads Trump by 5 points (40% vs 35%) on the last Ipsos/Reuters Poll.
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2016 US Elections - Clinton Now Leads Trump by Just 4 Points (July 21)
Clinton now leads Trump by just 4 points among registered voters (40% vs. 36%) on the last Ipsos/Reuters Poll.
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2016 US Elections - Hillary Clinton Still Maintains Her General Election Lead (July 7)
Barack Obama’s approval rating ticked up to 51% this week on the last Ipsos/Reuters Poll.
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Brazil Pulse - Michel Temer’s Administration Is Evaluated As Bad - June 2016
Temer’s administration is evaluated as bad/very bad by 43% of the population. Currently there are still doubts regarding the efficiency of his Government for these first months.
Michel Temer sees his disapproval gradually increase in classes C, D and E, while his approval grows in classes AB. Economic and social agendas are decisive in this scenario.
Consumer Confidence Index grows 4 points and seems to confirm gradual growing tendency. Classes AB and the Southeast region presented higher growth during the month of June. -
Most Americans Pass Mock Citizenship Test
“Contrary to popular opinion, Americans are not all about the Benjamins. Most respondents are unable to answer the role Ben Franklin played as a founding father.”
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2016 US Elections - Hillary Clinton Still Maintains Her 10-point Lead (June 30)
Barack Obama’s approval rating remains positive at 49% this week on the last Ipsos/Reuters Poll.
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Australian Federal Election Results
Ipsos performs its first federal election polling project: the Labor Party remains just ahead of the Coalition in the final Fairfax Ipsos Election Poll released today.
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How Project Fear Failed to Keep Britain in the EU – And the Signs That Anyone Could Have Read
With everyone from Mark Carney to President Obama giving warnings about the possible impact of Brexit on the economy, expectations that Remain would win were common right to the end – including among the public themselves, according to our research. But throughout the campaign the signs that Project Fear wasn’t working were there.
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Is Brexit a Reflection of What is to Come?
Is Brexit just the tip of the iceberg, a foretelling of the potential for significant social and political upheaval in the short and medium-term? Our latest Public Perspectives report examines this possibility, with recent Ipsos data showing a majority of citizens in almost all countries believing that their current government/leadership should be replaced.