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When will the vaccine cure your industry? [Webinar recording]
Listen in to hear a potential timeline of vaccine acceptance, and project out into 2021 what the impacts will be behaviours, habits & values.
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Global consumer sentiment still reviving slowly
More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.
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Ipsos introduces the Question Library, a solution to help clients build better questionnaires
By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.
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Decoding culture to better connect with consumers in 2020 & beyond [Webinar recording]
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
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[EVENT] GOR 2020
On September 10-11, join us for a friendly, valuable and inspiring event which is a must for everyone involved in online research: the 22nd General Online Research Conference! Meet like-minded people and get to know the latest trends in online research.
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World Luxury Tracking: Between new constraints & new expectations
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
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Empathy - Real People, Real Life [Webinar recording]
Today’s challenge is to stay close so that we better understand the motivations and influence the dimensions that are shaping behaviour now and in the future.
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Truth & Trust: Insights for your brand [Webinar recording]
Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.
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Study shows COVID-19 caused worst year in a decade for marketing agencies
Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before in Canada.
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[Webinar] DIY Research 101 - From listening to surveys, making consumer-centric decisions
While we all aspire to build customer-first organizations, it’s becoming harder than ever to make fast, people-centered decisions that you can trust.