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[WEBINAR] Wanderlust 2017: Affluent Americans’ Passion for Travel
Join us on June 9, for a complimentary webinar to hear highlights from our latest wave of the Ipsos Affluent Survey examining social media trends and key opportunities in Affluent travel
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How Do Saudi Millennials Engage and Connect?
In today’s digitised world, the advent of social media has changed the lives of many. Millennials are a generation that grew up with social media and witnessed rapid advancements in technology, thus shaping their lives.
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Ipsos Global Reputation Monitor - Reputation, Resiliency, and Results
Reputation, Resiliency, and Results: using trust to unlock the value of reputation
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Ipsos Marketing in MENA Launches a New Regional Syndicated Study: #Millennials
Building on the huge success of its previous regional syndicated study, “She Speaks”, Ipsos Marketing in MENA is launching a new syndicated study, this time targeting one of the most important and most disruptive consumer segments in the region: Millennials.
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#iSnapShot: Syndicated Study to Understand the Performance of Digital Campaigns
We all know that MENA is one of the fastest growing online markets in the world, with number of internet users almost doubling every 5 years. The marketers are taking this opportunity and constantly increasing their share of media mix on digital, some reaching close to 30% of their total spends. But the question now is “are we getting enough return on our investment?”
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2017 US Politics - Americans Remain Pessimistic About the Current State of the Country (April 26)
Over half of Americans (55%) still believe the country is on the wrong track, with less than a third believing we are heading in the right direction (29%).
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Populism or a Banana? The Rise of a New Political Agenda
At Ipsos, we are fundamentally asking two questions about our world today. One, are we seeing something significantly different when it comes to politics both domestically and globally? Put differently, have the drivers of politics changed? And second, what is going on? Many have called it populism, is that the case or is it something else (a banana)?
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[EVENT] Wanderlust 2017: Affluent Americans and the Passion for Travel
On May 23, are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion detailing results from the latest wave of our study as it relates to emerging trends and key opportunities in Affluent travel.
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[WEBINAR] Making It Personal on Social
On May 23, join us for a complimentary webinar addressing best practices for using social media and social data to create more personalized consumer experiences, including featured case studies on how companies leverage social to add value for both consumers and brands.
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2017 French Election: Macron and Le Pen still in the lead (April 21)
With only three days until the French Presidential election, Marine Le Pen and Emmanuel Macron lead the field in the latest Ipsos/Sopra Steria poll conducted on behalf of our media partners France Télévisions and Radio France.