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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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World AIDS day 2021: “We’re fine with taking medicine… we just want everyone else to be cool with it.”
It's now four decades after the HIV/AIDS epidemic was first recognised medical science has brought an incredibly long way in the fight against this disease . Yet progress around the world has been very uneven, and in parts of Southern Africa, around 20% of the population is HIV positive.
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Our experts' take out from the Web Summit 2021
From November 1 to 4 2021, Lisbon hosted more than 1,800 participants at the Web Summit 2021, including Fortune 500 companies, innovative startups and international speakers. The most important players in the tech and digital industries gathered to discuss the major issues that will guide tomorrow's transformations. Ipsos was present during these 4 days to share its expertise and know-how on these subjects that will shape the future of tech.
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Social Data alone isn’t enough for Consumer Intelligence success
Social data is not enough. By merging big data with first-party data - brands get the full picture and a single source of consumer insights.
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Breaking Old Habits
One in two of us now recognise that our personal actions have a direct impact on the environment. But how is this sense of responsibility creating change in our daily lives?
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The Say-Do Gap
People want to live in a more sustainable way, but a range of barriers prevents them from doing so. Behavioural science offers actionable strategies to close the say-do gap.
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Global Trends 2021: Aftershocks and continuity
Most people across 25 countries now agree it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.
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3 Keys to supercharge your social listening - and move to AICI
Unlocking consumer insights requires the right mix of data sourcing, data science, and data experts.
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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
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Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.