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Even Odds for Trump & Clinton: Is Trump a 'Spoiler' or a 'Game-Changer'?
It’s now inevitable that Hillary Clinton and Donald Trump will meet in the general election this fall. Who will win? This, of course, is the million-dollar question. As election forecasters, we at Ipsos typically analyze two key pieces of information when assessing election odds.
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It’s Nativism: Explaining the Drivers of Trump’s Popular Support
A year ago who would have believed it—Trump the presumptive nominee for the Republican party! For the longest time, most expected Trump would implode. But to the prognosticators chagrin this did not happen.
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The Future of Money: Financial Services in a Digital World
The financial services industry is experiencing a digital revolution - customers have a wealth of data at their fingertips, and are interacting and paying through new platforms and devices.
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Ipsos Delivers a Curated Insight Ecosystem
Collaborative learning platform curates multiple streams of intelligence around clients’ business questions.
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Half of People Believe UK Will Vote to Leave the EU
With the British referendum on European Union (EU) membership on 23 June rapidly approaching, a new poll from Ipsos reveals that half (49%) of Europeans in eight other EU countries believe that Britain will vote to leave the EU.
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How Australia Eats, Thinks About And Shops For Food
This study reveals the actual food attitudes and behaviour of everyday Australians.
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Beauty & Skin Care Consumption Features of Women in China
In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?
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Even Affluent Americans Think 'The 1%' Are Pulling Away
In recent years, attitudes toward the richest 1% of Americans have increasingly become part of the national conversation. Some vilify “The 1%,” others want to join their ranks, and many hold both attitudes at once – viewing the wealthy with a sometimes paradoxical mix of anger, envy and aspiration.
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Brazil Pulse - Direction of Country and President's Approval - March 2016
The most negative scenario post-1989. The free-fall trend that started in 2015 has stagnated among the lowest levels in the past 10 years.
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Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.