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What Is Average About Millennials, Baby Boomers, Uploaders and Globe Trotters?
There is nothing average about Europe’s Affluent. Understanding the behaviour of Europe’s Affluent is crucial to marketers, not only do they have the majority of disposable income in the region but as early adopters and opinion formers, where they lead others follow. However, it would be a mistake to think of them as in anyway average.
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Ipsos Wins Gold at 2016 Market Research Agency Award in Hong Kong
Market research Agency Ipsos today announces winning Gold at this year’s Agency of the Year Awards, in the Market research category.
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European Affluent Urge to Consolidate EU-ties
The European affluent are generally more positive towards their country’s membership of the European Union than the non-affluent.
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Even Odds for Trump & Clinton: Is Trump a 'Spoiler' or a 'Game-Changer'?
It’s now inevitable that Hillary Clinton and Donald Trump will meet in the general election this fall. Who will win? This, of course, is the million-dollar question. As election forecasters, we at Ipsos typically analyze two key pieces of information when assessing election odds.
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It’s Nativism: Explaining the Drivers of Trump’s Popular Support
A year ago who would have believed it—Trump the presumptive nominee for the Republican party! For the longest time, most expected Trump would implode. But to the prognosticators chagrin this did not happen.
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The Future of Money: Financial Services in a Digital World
The financial services industry is experiencing a digital revolution - customers have a wealth of data at their fingertips, and are interacting and paying through new platforms and devices.
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Ipsos Delivers a Curated Insight Ecosystem
Collaborative learning platform curates multiple streams of intelligence around clients’ business questions.
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Half of People Believe UK Will Vote to Leave the EU
With the British referendum on European Union (EU) membership on 23 June rapidly approaching, a new poll from Ipsos reveals that half (49%) of Europeans in eight other EU countries believe that Britain will vote to leave the EU.
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How Australia Eats, Thinks About And Shops For Food
This study reveals the actual food attitudes and behaviour of everyday Australians.
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Beauty & Skin Care Consumption Features of Women in China
In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?