Advertising

The changing dynamics of a modernising medium and how to get more from Out of Home (OOH) advertising.

Findings of Ipsos/Google advertising sequencing research experiment

We hope that you can join us on 18 June for what promises to be an entertaining and enlightening evening investigating long-term brand building and the benefits of a strong brand.

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.

For decades Russia has been at the forefront of world affairs, geopolitical issues, and international news. This first edition of Ipsos Flair Russia is all about its people, their aspirations, their expectations, and their everyday life.