Advertising

Creativity is Business. Ipsos’ Creative Excellence bringing back the magic.

Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.

For decades Russia has been at the forefront of world affairs, geopolitical issues, and international news. This first edition of Ipsos Flair Russia is all about its people, their aspirations, their expectations, and their everyday life.

Brazil’s recent history has been a series of monumental events. All facts typical of traditional historiography, especially political and economic facts, may easily illustrate the country’s last few years.

This must-see webinar will help drive your advertising strategies in 2019, and beyond.

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

October 1 - Ipsos is excited to be participating in this year’s AdvertisingWeek.