Audience Measurement


Advertising Publication

Right Media, Right Moment: Understanding People In The Media World

Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.

[EVENT] The Ad Guide – Financial Services

Despite the recent downturn, HK remains a major Financial Services hub. 
Advertising Event

[EVENT] The Ad Guide – Quick Service Restaurants

Breakfast Event: With Hong Kong’s recent economic downturn and decline in tourism, Quick Service Restaurants face even more of a challenge in winning new customers and retaining loyal ones.
Audience Measurement Publication

Online Audience Measurement in The Arab World

Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.