Audience Measurement

Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*

Media owners face the dual challenge of building a brand that people choose to spend time with, and demonstrating to advertisers that their platform can deliver the right audiences and impact. In order to do that they need to be able to prove the unique value they bring, whether comparing or by showcasing what they do really well.

A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers.

Despite the recent downturn, HK remains a major Financial Services hub. 

Breakfast Event: With Hong Kong’s recent economic downturn and decline in tourism, Quick Service Restaurants face even more of a challenge in winning new customers and retaining loyal ones.

Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.