Brand Equity

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

How Contextual Brand Equity reveals hidden growth opportunities

Recent Ipsos research shows that understanding the macro and micro contexts of coffee consumption, combined with empathy-driven marketing strategies, are key to unlocking brand success.

Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.

Recent Ipsos research reveals the path to continued brand success for this leading snack bar brand: understanding the context of consumer values and emphasising sustainability through transparent communication.

Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.

Watch our on-demand webinar to explore the biggest future Payer challenges and look at how traditional ATUs can be complemented by a more dynamic approach to tracking, one which encompasses Payers in addition to HCPs and therapy monitoring.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

October 3 - This event will examine the dramatic impact of new technology and thinking on how consumers and financial brands interact. We will explore how providers, both emerging and traditional, can build ‘emotional’ engagement with their customers in an environment increasingly dominated by digital interactions.