It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
New global study looks at beauty standards, ideals, and routines. With all of the attention paid to online beauty influencers, beauty brands may be missing out on a key target: mothers.
Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of the agenda for many.
Ipsos has released 2017’s Most Influential Brands study. Polling 2000 Australians, it looks at key drivers that define ‘influence’ and five complementary factors that impact it.
Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
