Brand Measurement

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

Join our next webinar

How brands can help people to win the war to survive, then revive.

Join our webinar and learn how to seduce the intuitive mind of your consumer with your brand and innovations.

We hope that you can join us on 18 June for what promises to be an entertaining and enlightening evening investigating long-term brand building and the benefits of a strong brand.

Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations.

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.

We’re in a new era in the world of media, advertising and technology — it is the age of MADTECH!