Brands


Ipsos Update Publication

Ipsos Update - March 2017

Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Flair Publication

Flair Thailand 2017 - Beyond the concerns

Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
Brands Publication

The Most Influential Brands in Canada in 2016

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
Insights Event

[EVENT] 2017 ANA Brand Masters Conference

Join Ipsos’ Peter Minnium and America’s highly effective brands for inspirational case studies and insights about driving sales, profitability, and return on investment, on Wednesday, February 15.
Brands Publication

Reader’s Digest Most Trusted Brands in Canada Revealed for 2017

Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
Advertising Publication

How to Select the Right Celebrity Endorser?

Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.
Brands Event

[EVENT] The Media Insights & Engagement Conference

Join Ipsos’ Sherrill Mane for insights into How Marketers and Agencies See the MAdTech World today, on Tuesday, January 31.
Brands Event

[EVENT] FFWD: Ipsos Brand Influence Study in Canada

Join us on January 31 for an informative discussion featuring Canada’s Most Influential Brands.

"Why Do I Like Pillows?" - Understanding What Customers Want

Colin Strong discusses the techniques for understanding what customers want, when researching products and services that they have never experienced before.