Brands


Social Media Event

[WEBINAR] Making It Personal on Social

On May 23, join us for a complimentary webinar addressing best practices for using social media and social data to create more personalized consumer experiences, including featured case studies on how companies leverage social to add value for both consumers and brands.
Brands Event

[WEBINAR] Building Distinctive Brand Assets: Four Measures That Matter

On April 20, join Ipsos’ Dave Gryga as he demonstrates how you can gain a deeper understanding of the level of distinctiveness for your brands, highlighting strengths to leverage and opportunities to further drive distinctiveness.
Brands Publication

#NotaJoke. Branded Entertainment Oscar Style

February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.
Ipsos Update Publication

Ipsos Update - March 2017

Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
Flair Publication

Flair Thailand 2017 - Beyond the concerns

Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
Brands Publication

The Most Influential Brands in Canada in 2016

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
Insights Event

[EVENT] 2017 ANA Brand Masters Conference

Join Ipsos’ Peter Minnium and America’s highly effective brands for inspirational case studies and insights about driving sales, profitability, and return on investment, on Wednesday, February 15.
Brands Publication

Reader’s Digest Most Trusted Brands in Canada Revealed for 2017

Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
Advertising Publication

How to Select the Right Celebrity Endorser?

Rio Olympics has ended, but the craze on Olympic athletes has not yet faded. However, do you know that the microblog comments of “Wang Baoqiang Divorce” (10 billion pieces) once surpassed that of “Rio Olympics” during the Olympic Games? It is unprecedented that celebrity gossips should take away the limelight of the Olympic Games.