Brands

Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?

A path to brand success.

We show how positive representations in advertising don’t just have a positive effect on society; they also enhance brand relationships and drive behaviour change.

We examine how brands will make positive contributions to our lives and the world around us in 2024.

Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.

A first look at Ipsos’ groundbreaking, AI-powered insights platform for modern brand, risk and reputation management

Is it possible to support causes without upsetting consumers?

Understanding and monitoring how brand ESG initiatives impact brand choice

Join us on 21st September for a new KEYS webinar.