We show how positive representations in advertising don’t just have a positive effect on society; they also enhance brand relationships and drive behaviour change.
Since 1954, the International Festival of Creativity has been held in Cannes and the Lions Awards reward the best agencies. Ipsos was there to bring a total understanding of people, citizens and consumers, with a presence across different stages and forums. Discover the key takeouts.
At Cannes Lions, Ipsos experts we will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
Join us at Cannes Lions 2023 to meet our experts and discover the latest trends, insights and creative breakthroughs that are shaping today’s and tomorrow’s landscape.