Brands

How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?

Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.

Hear from Twitter’s Joe Rice on why brands need to blend data types to get the full picture of consumers

Social intelligence requires more than just software. Here’s what you can expect.

A panel discussion on the state of consumer intelligence, the impact of omnichannel, and the role of AI

People * Planet * Prosperity

Rethinking our Assumptions

The turning point regarding diversity came in 2020 after the tragic assassination of George Floyd in the US which sparked protests around the world.

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.