Brands

How brands' communication travel across cultures?

A key aspect for developing brand understanding is to identify where the cultural tensions might lie.

During the 4th edition of ESOMAR Flagship series “Future-Proofing and Foresight”, leaders from Pernod Ricard and Ipsos will present a new holistic brand understanding ecosystem called PRIME.

The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.

How to align brand promise and customer experience for business success

Getting closer to real lives in a turbulent world.

Real understanding to climb the creative effectiveness ladder

As the country looks to move on from the pandemic, consumers are demanding more from brands.

After the devastating effects of the pandemic, Italy is faced with a dilemma.