Brands


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Social Listening Publication

How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
Consumers Webinar

[Webinar] KEYS - The empathy effect

As we adapt to the uncertainties of the “Twitchy Twenties”, now is the time to rediscover the people we serve. Who are they, what drives them, what frustrates them.
Consumers Publication

KEYS - Why context really matters: Find out more

Explore the themes covered in this episode.
Brands Publication

Breaking the stereotypes: never imitate, always misfit!

Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.
Consumers Webinar

[Webinar] KEYS - Why context really matters - Cultures | Countries | Communities

Join us on 23rd March for a new KEYS webinar.
Luxury Publication

Keeping the dream relevant: Rethinking how to deliver the luxury experience

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

Three keys to unlock brand success: shaping Expectations, integrating Context, acting with Empathy

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.