Brands


Brands Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Food & Beverage Publication

Exploring UK consumer perceptions of sustainable food through social media

Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.
Brands Publication

The shifting power of influence

The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

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Social Listening Publication

How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'

A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
Consumers Webinar

[Webinar] KEYS - The empathy effect

As we adapt to the uncertainties of the “Twitchy Twenties”, now is the time to rediscover the people we serve. Who are they, what drives them, what frustrates them.
Consumers Publication

KEYS - Why context really matters: Find out more

Explore the themes covered in this episode.
Brands Publication

Breaking the stereotypes: never imitate, always misfit!

Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.