Consumer Behaviour

At the final KEYS broadcast of the year, we’ll be taking time out to think about what we learned from the story of 2024, and going on the lookout for clues as to what 2025 has in store.

Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. ​ Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.

Join our webinar to uncover the insights shared by our experts during the ESOMAR 2024 event.

Shattering the Stage Gates with Generative AI.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Join us for our next Keys webinar

Join us for the first installment of the year

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

For Bulgaria, the year 2023 was marked by the burning issues of politics and media, road rage incidents, and domestic abuse. While the war in Ukraine, COVID-19, and rising inflation seem to have taken the back seat against this turbulent background, the overall sense of crisis remains.