Consumer Behaviour

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Our KEYS webinar unlocks the secrets behind generational dynamics , as we delve into groundbreaking insights from the new Ipsos Generations Report. Hear our global team of experts challenge stereotypes and discover untapped opportunities within diverse demographic landscapes.

Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

New Ipsos survey conducted across six countries reveals that despite 84% claiming to be sufficiently informed on the cardiac health, only less than a half are.

Is ESG at a crossroads? Our next KEYS webinar is devoted to understanding the real state of ESG in business today, setting out the key things we need to get right.

At the final KEYS broadcast of the year, we’ll be taking time out to think about what we learned from the story of 2024, and going on the lookout for clues as to what 2025 has in store.

Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. ​ Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.

Join our webinar to uncover the insights shared by our experts during the ESOMAR 2024 event.

Shattering the Stage Gates with Generative AI.