Consumer Behaviour

Shattering the Stage Gates with Generative AI.

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

Join us for the first installment of the year

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

For Bulgaria, the year 2023 was marked by the burning issues of politics and media, road rage incidents, and domestic abuse. While the war in Ukraine, COVID-19, and rising inflation seem to have taken the back seat against this turbulent background, the overall sense of crisis remains.

Recent research conducted by Ipsos across numerous categories brought to light the importance of Expectations, Context, and Empathy in driving brand choice.

Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.

A survey conducted through the "Conectad@s" online community with 170 participants reveals that household appliances and electronics are the categories of greatest interest in Brazil where Black Friday remains a great commercial event.

A cross-cultural framework for emotion measurement.