Consumer Behaviour

Advertising Publication

The Many Faces of Modern Motherhood

How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
Forecasting - Considerations and actions before, during and after coronavirus | Ipsos
Forecasting Publication

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
Diet vs. the environment | climate change | food habits | Ipsos
Food & Beverage Survey

Diet vs. the environment: How is climate change altering what we eat?

Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.
Automotive purchase intention driven by COVID-19 social distancing concerns
Covid-19 Survey

Automotive purchase intention driven by COVID-19 social distancing concerns

New Ipsos Auto Global Study reveals U.S. and China pre COVID-19 vehicle intenders are more likely to buy after the pandemic.
consumer
Covid-19 Publication

Retail consumer confidence during coronavirus & beyond

Read our paper for tips on how to build consumer confidence in retail during Coronavirus and beyond.
Woman drops off a package | Brands | Coronavirus world | Ipsos
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Auto purchase & Usage behaviours
Covid-19 Webinar

Auto purchase & Usage behaviours: The Impact of Covid-19 [Webinar recording]

Revisit our broadcast delving into the impact and change Covid-19 is having on Automotive and Mobility plans of American consumers.
woman trying to work from home with kids | quarantine life | coronavirus pandemic | Ipsos
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
sustainability | What we know and how you can act | Ipsos
Sustainability Webinar

[WEBINAR] Sustainability: What we know and how you can act

Consumer expectations on sustainability are rising, but in fact, it’s complex and sometimes not easy for our clients to not only committed to sustainability but also implement incremental steps towards becoming truly sustainable.
Coronavirus & behaviour change | brands impact | covid-19 | Ipsos
Brands Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
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