Consumer Behaviour

Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.

Expectations and Investment sub-indices both rise according to the May 2026 Ipsos Consumer Confidence Index.

The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.

The Ipsos Generations report: Continuity or Rupture will be launched on Tuesday 12 May 2026. Watch the replay of our KEYS Webinar.

India’s automotive market defies conventional frameworks—and rewards those who understand its contradictions

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

Join us for our new KEYS webinar and gain a deeper understanding of the current dynamics shaping the middle class globally.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Our KEYS webinar unlocks the secrets behind generational dynamics , as we delve into groundbreaking insights from the new Ipsos Generations Report. Hear our global team of experts challenge stereotypes and discover untapped opportunities within diverse demographic landscapes.