Consumer Behaviour

Swedish consumer confidence falls below 60 for the first time in nearly two years. Saudi Arabia regains a value over 60 for the first time in more than two years.

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

For decades Russia has been at the forefront of world affairs, geopolitical issues, and international news. This first edition of Ipsos Flair Russia is all about its people, their aspirations, their expectations, and their everyday life.

Brands need to connect with shoppers in the moments that matter most.

From November 7 to 8, Ipsos is delighted to be presenting at this year’s IIeX behavioural science conference.

Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations.

The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.

September sees a 0.1 point rise from June to 50.5.

A Glimpse into MENA's Most Disruptive Generation