Consumer Behaviour

For decades Russia has been at the forefront of world affairs, geopolitical issues, and international news. This first edition of Ipsos Flair Russia is all about its people, their aspirations, their expectations, and their everyday life.

Brands need to connect with shoppers in the moments that matter most.

From November 7 to 8, Ipsos is delighted to be presenting at this year’s IIeX behavioural science conference.

Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations.

The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.

September sees a 0.1 point rise from June to 50.5.

A Glimpse into MENA's Most Disruptive Generation

On October 9, join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.