Consumer Behaviour

June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.

On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.

The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?

This May sees the Global Consumer Confidence Index rise by 0.4 points.

May 16 - When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep - sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioural Science Center to interpret findings.

Join Ipsos on May 15 to learn more about Customer Experience & Behavioural Science – A Moment of Truth.

This month's global consumer confidence reaches 50.9

Culture Luxe (World Luxury Tracking) sets the standard for luxury market studies. Every year, this global monitor analyses trends throughout the different markets and allows brands to better understand new consumer expectations. The 2018 will be out soon. Pre-order now and add your ad-hoc question.

The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.