Consumer Behaviour

On October 9, join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.

More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.

June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.

On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.

The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?

This May sees the Global Consumer Confidence Index rise by 0.4 points.

May 16 - When it comes to understanding people today, surface level discussions often fail to uncover the real truth. So when we set out to reveal the reality of middle class American families, we went deep - sending in experts from Ipsos’ Ethnography Center of Excellence (ECE) to immerse themselves with families, and tapping into the Ipsos Behavioural Science Center to interpret findings.

Join Ipsos on May 15 to learn more about Customer Experience & Behavioural Science – A Moment of Truth.

This month's global consumer confidence reaches 50.9