Consumer Behaviour

Statistics from the Payment and Clearing Association of China show that from 2013 to 2016, the number of transactions made through non-banking mobile apps increased from 3.7 billion to more than 97 billion.

The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.

The pace of technological and social change is bewilderingly fast. In the world of brand and communications, we feel this particularly keenly, with the digital revolution transforming the way that brands seek to connect with people.

It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.

Upper middle class Russians name as their top goals for a year travel, a healthy lifestyle and renovation of an apartment, a house or country house (dacha).

On June 27, join us to discover the future of path to purchase.

The 3rd European Survey for Responsible Driving provides a comprehensive picture of how people feel about driving today.

On June 16, join us for this complimentary webinar during which we continue exploring ways Behavioural Science can be applied in a market research context.

On June 13, join Ipsos’ expert in behavioural economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on programme designed for senior executives wanting a solid grounding in behavioural economics framework that produces results.