Consumers


Consumers Survey

Data Dive: Global consumer confidence softens in 2022

In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.
Customer Experience Publication

CX service design: creating emotional attachment and driving brand growth

Designing customer experiences that drive business success
Consumers Survey

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Society Publication

The Indian consumer's response to inflation

The present phase of inflation is making consumers the world over – particularly those in mature markets – anxious. Unease is growing as there are signs now that this will be an extended phase of inflation. The response of consumers in economies like India, characterized by persistent inflation, offers a contrast to and interesting insights for other markets.
Society Publication

Turkey: Re-designing adaptation in the shadow of hyperinflation

Inflation is not a new term in Turkey. Looking at the history of inflation; the annual rate for the last 50 years is around 40%.
Society Publication

Malaysia: Between money well spent and life well lived

In Malaysia, the factors for inflation are multi-dimensional. Malaysia has managed to keep inflation at a relatively low level, 4.5 % in September 2022, compared to its regional peers. The subsidies and price controls have kept inflation in check to a large degree.
Society Publication

Understanding Argentina

Q&A with Anibal Cantarian