Consumers

Inflation is not a new term in Turkey. Looking at the history of inflation; the annual rate for the last 50 years is around 40%.

The present phase of inflation is making consumers the world over – particularly those in mature markets – anxious. Unease is growing as there are signs now that this will be an extended phase of inflation. The response of consumers in economies like India, characterized by persistent inflation, offers a contrast to and interesting insights for other markets.

A segmented landscape of engagement, challenges and opportunities

Seven steps to building a successful mystery shopping programme and increasing return on investment.

Autonomous vehicles have the potential to reinvent everyday lives and businesses

The Consumer Voice on Sustainability – Challenges and Opportunities for Brands

What will be in our pockets in 2023 and how can brands respond?

Encounters around indentity and choice

Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.