Consumers

Consumer Behaviour Publication

What Are the Consumer Trends Shaping the Future of Alcohol in 2026?

New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

03.08.26

Ipsos | Inflation | Solutions | CX Service design

Customer Experience Publication

What are customers’ expectations and needs of brands, as the cost-of-living increases?

Learn how to design and deliver the customer experience that will meet these changing expectations.

01.01.23

Ipsos | Inflation | Solutions | Scenario Planning for Growth

Trends & Prospective Publication

How do I anticipate what will happen in the future and what can I do now to mitigate risk and maximize potential?

Identify potential scenarios and anticipate the actions to be taken to deal with them.

01.01.23

Ipsos | Inflation | Solutions | Cost Reduction Risk Analyzer

Product Innovation Publication

Will gains from cost reduction through ingredients change outweigh risks from alienation?

Evaluate the impact of a reformulation of your product with Ipsos' Cost Reduction Risk Analyzer

01.01.23

Artificial Intelligence (AI) Publication

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

21.12.22

Inflation Survey

Inflation has citizens’ around the world pointing a finger at government policies

People across 36 countries place (some of the) fault for the cost of living at the feet of politicians, but also realize there are larger factors at play.

20.12.22