Consumers


Politics Survey

Know the New America & Beyond: April 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Politics Survey

Know the New America & Beyond: March 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

February 2025: Consumer confidence stable following last month’s uptick

Sentiment is mixed in both Latin America and Europe.
Consumers Publication

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?

January 2025: Consumer confidence up globally to begin 2025

Sentiment is up in Latin America and Europe, down in North America according to the Ipsos Global Consumer Confidence Index for January 2025.