Consumers

How Small Brands Can Leverage Equity to Challenge Leaders.

Sentiment is up significantly in Latin America according to the December 2025 Ipsos Global Consumer Confidence Index

To what extent do misperceptions shape our world? As we go about our lives – as citizens, consumers and employees – we develop our own views on today’s realities. But our perceptions of what is happening around us are often very different to the realities as measured by a range of data sources.

Welcome to the eighth edition of the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances during the “Uneasy Decade”.

Explore the shifting landscape of Thailand's auto industry with our latest POV, 'Thailand Auto Trends: The Rise of Chinese OEMs'.

Sentiment is up in both the Asia-Pacific and Latin America, according to the November 2025 Ipsos Global Consumer Confidence Index.

A new Ipsos study for the European Commission exposes persistent unfair practices in the EU’s digital markets. The findings make a powerful case for the Digital Fairness Act, and the urgent need to rebuild trust.

Rejuvenating a Heritage Brand for Gen Z in North America

Sentiment is largely up in Asia-Pacific, mixed in Latin America, according to the October 2025 release of the Ipsos Global Consumer Confidence Index.