Consumers


Consumers Publication

Incremental versus Monumental Decision-Making

How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
Consumers Survey

North America - Primary Consumer Sentiment Index - January 2017

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
Consumers Survey

LATAM - Primary Consumer Sentiment Index - January 2017

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
Advertising Publication

Confessions of the Admen

In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
Panels Event

[WEBINAR] #NoMoreBoringSurveys - When & How to Gamify Your Research

Join us, on January 31, for a complimentary webinar case study illustrating when & how to gamify your research.
Consumers Survey

ASIA - Primary Consumer Sentiment Index - December 2016

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.
Consumers Survey

Middle East - Primary Consumer Sentiment Index - December 2016

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.
Consumers Survey

Europe East - Primary Consumer Sentiment Index - December 2016

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, Spain, Sweden, and Turkey.
Consumers Survey

South Africa Primary Consumer Sentiment Index - December 2016

The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for December,2016 is up 2.3 percentage points over last month.