Consumption

Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.

Indonesia’s developing used car market is gradually becoming more structured due to the greater availability of flexible financing terms, standardised and authorised dealership channels and better transparency of information.

Half (51%) of American families with children under 12 say they consume content together on a shared platform in the same room.

Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.

In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.

This study reveals the actual food attitudes and behaviour of everyday Australians.

In China's first- and second-tier cities. With the awakening of fine living and fashion consciousness, Chinese female consumers' demand for skin care and beauty develops constantly. What kind of skin care and beauty demand do they have? What are the features of their product function demand?

What is the common thread among business people, students, IT professionals, rural farmers and store owners in India? The smart phone…