Customer Experience

This session sees us explore the fast-changing e-commerce environment, accelerated by the advent of Covid-19. How are consumers reacting, and where do omnichannel strategies need to adapt?

Something is missing from the online buying experience. Here's what brick-and-mortar stores can learn from unhappy shoppers.

The COVID-19 pandemic has hit Brazilian society hard and revealed deep inequalities in access to essential services such as healthcare, education and internet. At the same time, the economic and health crises have functioned as an inflection point and accelerated transformation. People have adopted innovative solutions, developed new skills and habits; brands have had to create new connections and priorities with their consumers.

The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.

The science of strong relationships.

Delivering a Return on Customer Experience Investment: ROCXI.

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

Ipsos’ Customer Experience team examines the approaches organisations can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.

What we know about consumers, customers and citizens and how marketers can act.