Customer Experience

Delivering customer experience in the face of mask wearing

Only 1 in 8 CX professionals across the globe describe their own organisation as a leader in terms of CX maturity, but even those CX leaders have room for improvement.

Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.

Finding the right customer experience KPI for your business

This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.

A series of roundtable discussions with CX practitioners and experts who work in B2B.

This session sees us explore the fast-changing e-commerce environment, accelerated by the advent of Covid-19. How are consumers reacting, and where do omnichannel strategies need to adapt?

Something is missing from the online buying experience. Here's what brick-and-mortar stores can learn from unhappy shoppers.

The COVID-19 pandemic has hit Brazilian society hard and revealed deep inequalities in access to essential services such as healthcare, education and internet. At the same time, the economic and health crises have functioned as an inflection point and accelerated transformation. People have adopted innovative solutions, developed new skills and habits; brands have had to create new connections and priorities with their consumers.