Generations

Issues to think about

Q&A with Michael Clemence

Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures

How can beauty brands contribute to the wellbeing of baby boomer women, unhinging the devaluing and negative stereotypes that the same target audience believe society attribute to them?

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

Q&A with Eugenia Marbec & Sarai Escobar Avila