Generations


Generations Publication

How to tell a myth from reality in UK generations

Q&A with Michael Clemence

Pride month 2023: 9% of adults identify as LGBT+

Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
Beauty Publication

Generations - Beauty boom: stereotypes, myths and reality

How can beauty brands contribute to the wellbeing of baby boomer women, unhinging the devaluing and negative stereotypes that the same target audience believe society attribute to them?
Sustainability Publication

Ipsos Update – May 2023

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Generations Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
Generations Publication

Mexico: From teenage country to an adult one in a century

Q&A with Eugenia Marbec & Sarai Escobar Avila