Market Research

In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. Does brand belonging really matter?

February 19-20 - For many years, the market research industry was based on sampling. This led to the production of information which was (reasonably) accurate and (relatively) inexpensive.

February 7 - Ipsos is proud to be a sponsor of this year’s SampleCon, the industry’s leading conference dedicated to market research sampling.

Ipsos is very excited to introduce DUEL — the next generation of early screening for claims, pack images, and logos.

On November 26, join Ipsos' Mike Colledge at MRIA's panel discussion featuring data from our CanadaNext study.

Overview of the component and service aftermarket.

In order to award the successful marketing and social research projects, Baykuş (The Owl) Award Ceremony is organised each year by the Turkish Researchers’ Association (TUAD).

October 25 & 26 - The leading international trade fair for market research.

October 7 - In his book ‘How Brands Grow’, Byron Sharp has made some bold statements that have stirred the market research world and made us reflect on our research practices.