Market Research

R&D specialists win 2016 Collaborative Research Award.

A critical role of marketing research is to identify unmet needs and determine innovation opportunities to fill the void, profitably.

Interview on -among other topics - media convergence, our tendency to overestimate short-term change and why big data is still in its infancy.

Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention. With so much more data available now and so many exciting applications for it, data and creative are at loggerheads.

Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.

Ipsos conducts various retail measurement activities in a significant number of countries. The company operates category specific retail panels and food service monitors.

The HKCCA Annual Symposium 2015 took place on 26 March 2015 with around 150 attendees.

Myanmar has seen a renaissance in construction work due to both the economic liberalisation that is happening in the country as well as the necessity of infrastructure growth.

India's growth story has witnessed many cyclical changes across a wide range of industries from agriculture and retail to software, IT and real estate, all of which serve as key drivers of the country's economy.