Media

Thinking outside of the billboard.

We show how positive representations in advertising don’t just have a positive effect on society; they also enhance brand relationships and drive behaviour change.

The reliability of online information being crucial during elections, UNESCO and Ipsos decided to conduct a survey in 16 countries where general elections will be held in 2024, and pose questions specific to this context: do people feel that disinformation have already had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

A study on how TikTok users perceive culture in Europe and the role the platform plays.

This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals. Support for democracy remains strong overall – but scepticism towards politicians, the continued spread of fake news and “filter bubbles”, as well as a certain distrust of facts and science, all help to weaken support for the way our democratic systems operate today.

Brazil and Germany are most widely expected to be the tournament’s finalists