Media

February is a prime month for American brands looking to capitalise on two of the largest television audiences of the year – the Super Bowl and the Academy Awards. Unfortunately for the teams behind Best Picture winner Moonlight, and the incorrectly announced Best Picture winner La La Land, Price Waterhouse Coopers’ mishandling of the Best Picture Award winner envelope has overshadowed most all of the stories to emerge from the evening’s events.

The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.

Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.

Joins us at the Advertising Research Foundation on March 20-21. Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.

As more Virtual Reality (VR) content is produced, Neil Stevenson, Ipsos Connect, has been pondering a simple question: What makes 'good' VR content good, exactly?

Nobody notices the oil in their car engines. Until it runs dry or gets dirty. Then the car will stop, often with considerable damage to the engine.

Hear Ipsos’ Dr. Steve Kraus discuss in detail the emerging trends and key opportunities related to Affluents and financial services.

In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.

On February 8, hear Ipsos’ Elissa Moses share our latest case studies in new resources and techniques in media research.