Media

"Storytelling" is more than an industry buzzword. Columnist Peter Minnium discusses the art of good storytelling and the best ways marketers can tell those stories in digital media.

“Programmatic” media buying can be defined as the use of software programmes to buy advertising space. The software replicates and automates what, in some media, can be a lengthy manual process. Programmatic buying began in response to an almost infinite supply of digital inventory, the impossibility of a human being sifting through every possible permutation to create an optimum campaign and a massive advance in technology.

This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.

Half (51%) of American families with children under 12 say they consume content together on a shared platform in the same room.

Creativity is as important as ever, but as the media landscape has fragmented and consumers encounter brands through ever more touchpoints, it has to be designed for the context in which it’s delivered to truly excel. It’s no longer enough to create just one piece of content and share across all platforms. Nowadays, creative needs to be fleet of foot, optimised for the intended channel or platform to generate true brand impact.

Breakfast Event: With Hong Kong’s recent economic downturn and decline in tourism, Quick Service Restaurants face even more of a challenge in winning new customers and retaining loyal ones.