Public opinion


Consumer Behaviour Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.

Are you doing anything different in your life to combat climate change?

More than two in three say they’ve changed their behaviour because of climate change.
Covid-19 Survey

From worries about the worldwide markets to concern for personal safety and political responses

Social media data links the impact of Coronavirus epidemic and global economic fears.
Gender Survey

A hard day’s work: global attitudes to gender equality in the workplace

Gender equality at work is still not achieved as nearly three in ten men (28%) around the world think it’s acceptable to tell jokes or stories of a sexual nature at work, according to a new global survey to mark International Women’s Day. By contrast, only 16% of women globally say such jokes or stories are acceptable.
Covid-19 Survey

Rising concern that the Coronavirus will have a personal financial impact and poses a high threat to their country

Majority of people think it is impossible to forecast how the virus is spreading.
Ipsos Update Publication

Ipsos Update - March 2020

This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
Covid-19 Survey

Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months

Learn how the virus’s impact on the economy is the #2 topic discussed online. Monitor the online spread of the Coronavirus to understand its global impact.

Why do you think fewer people die from disease but more die from other causes

On average, people underestimate deaths from heart disease by almost three times.
Covid-19 Survey

Coronavirus outbreak predicted to have an impact on financial markets and the global economy

Half see the virus as a threat to the world and a majority in all countries believe that it will take several months or longer to contain.