Qualitative

Join us as we go beneath the surface of traditional research to explore neuroscience, behavioural economics, social data integration and much more on 2 March 2017.

Join us on March 1, for tips about how to Springboard from Social Listening to Social Intelligence, on the Festival of NewMR 2017.

To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.

The 2017 edition of Teads Video Summit Paris will take place on January 26th with the theme "Video, Data and Mobile: the creative and qualitative leap".

Ipsos Marketing has launched Sense*Suite to help clients guide R&D initiatives and optimise sensory elements during early stage product development.

Applife is Ipsos proprietary app using mobile for qualitative research.

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

Non-alcoholic Steatohepatitis, or NASH, is a liver disease characterized by rising prevalence, low diagnosis and a lack of therapies approved for treatment. All of these factors combine to make NASH a priority for the healthcare industry – and, potentially, a multi-billion-dollar market. Accordingly, the race is now on among several pharma companies to develop the first effective pharmacotherapy to treat NASH.

Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.