Shopper

January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.

With Christmas around the corner, European retailers are getting ready for Europe’s biggest spenders*.

In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers.

The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.

On September 27, join Ipsos’ Alison Chaltas and Mary Berry who will be presenting ‘Understanding the Shopper’s Path to (Fresh-Prepared) Purchase’ on Day 1 of the conference (3:45pm – 4:15pm).

Sept 26 - Do you need a better understanding of consumers’ path to purchase? Join Ipsos’ Alison Chaltas and Mark Barry who will discuss ‘LIFE Path — Cutting Edge Techniques to decipher P2P 3.0’.

Sept 14 - Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?

Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.

Amazon is combining the “shop local” and “shop online” trends