Shopper

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

Brands need to connect with shoppers in the moments that matter most.

September 6 - Today, consumers expect their experiences to combine seamlessly the best of what both online and offline have to offer. How can CPG brands and retailers keep pace? At this year’s ARF SHOPPERxSCIENCE event, attendees will take away the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.

On June 13, join us for a complimentary webinar as we partner with Gensler, one of the world’s premier architecture, design and planning firms, to present our perspectives on the way forward with retail in the U.S. marketplace.

From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.

The report sheds light on KSA consumers' shopping behaviour across both online and offline channels, including adoption levels, drivers, and barriers to using each channel.

In this article we discuss the influence of an in-store gift on emotional arousal and shopper behaviour.

May 9 - During the 2018 edition of Cibus, Ipsos and the University of Parma will present an innovative and unprecedented research framework entitled "In store marketing: the experimental route".

February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.