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What are gen AI models saying about your brand.?
Artificial Intelligence (AI) News

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
We don't need to talk about ads
Social Media Publication

We d̶o̶n̶'̶t need to talk about ads

Why only some advertising gets talked about on social media and becomes famous.
What the Unknown unknows
Social Intelligence Survey

Unpacking Unknown Unknowns

A run-through of the what, why, and how of unknown unknowns in social intelligence.
How do I communicate the benefits of Social Intelligence
Social Intelligence Event

[Panel Debate] How do I communicate the benefits of Social Intelligence

On November 18, join experts from Ipsos, Convosphere and BT for a discussion about what social intelligence research is, and how best to communicate the benefit within your organization.
From unstructured data to intelligence | Ipsos
Social Intelligence Publication

From unstructured data to intelligence

Exploring the journey of social media data, from tech platforms to research solutions.
social intelligence and survey data to drive brand growth | Ipsos
Brands Survey

The power of social intelligence and survey data to drive brand growth

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
new codes of Socialising and celebrations in Malaysia | Ipsos
Online Research Publication

The new codes of socialising and celebrations in Malaysia

The Ipsos UU team in Malaysia hosted a client webinar titled - "In Covid-19 times - New Codes of Socialising, Festivities & Celebrations" to around 40 clients on July 2nd.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Covid-19 Publication

Signals #5: Understanding the coronavirus crisis

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.
The impact of coronavirus on how we Eat | Ipsos
Covid-19 Publication

The impact of COVID-19 on how we eat

An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals
Covid-19 Publication

Signals #4: Understanding the coronavirus crisis

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.
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