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Social Intelligence

What are gen AI models saying about your brand.?
Artificial Intelligence (AI) News

Unlock your brand visibility in the AI era with Ipsos Synthesio GEO

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.
Ipsos | Synthesio | Twitter | TOPP
Corporate Survey

Synthesio, an Ipsos company, joins the Twitter Official Partner Program

Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP).
This program is the home to best-in-class technology solutions with proven track records of success.
Ipsos | Synthesio | AI
Artificial Intelligence (AI) Publication

Five Ways Artificial Intelligence Supercharge Your Social Insights

Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
Ipsos | Synthesio | The Great Resignation
Work Life Balance Publication

Three insights about why workers are quitting

Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.
bmx riders
Product Innovation Publication

How Lead Users Can Help You Ride the Innovation Wave

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Scratching the surface on the environment using social intelligence | Synthesio | Ipsos
Environment Publication

Scratching the surface on the environment using social intelligence

The global pandemic seems to have overshadowed our attention to the climate… or has it?
Consumer Intelligence | Synthesio | Ipsos
Consumer intelligence Survey

Social Data alone isn’t enough for Consumer Intelligence success

Social data is not enough. By merging big data with first-party data - brands get the full picture and a single source of consumer insights.
get real get creative
Brands Publication

Get Real, Get Creative!

Real understanding to climb the creative effectiveness ladder
patient voice
Connected Health Publication

Bringing the patient voice to the fore

Using social data to understand how to bring more empathy into the HCP-patient relationship in changing healthcare environments
rollercoaster
Retail Publication

The Retail Rollercoaster

Riding the ups and downs of today’s omnichannel shopper landscape.
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