Social Media

Do you have your marketing strategies lined-up with this target group?

The relationship status between people and their brands should, like human relationships on Facebook, sometimes be labelled “It’s complicated”. Why? Because we live in a systemic world where things exist and function in relation to one another, rather than as independent entities, not unlike the world of human relationships as viewed through the lens of social media.

New Ipsos study reveals how Canadians feel toward cause marketing. Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations.

Australian companies expect their customers to do too much to resolve bad experiences. Customers four times more likely to stop doing business with a company after negative experience.

In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.

Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.

Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.

Financial services research is increasingly being used to shape the UK's financial capability strategy. Attend the Financial Services Research Conference to find out how research and insight is being used to radically reshape financial processes and institutions.