Ipsos took part in the Middle East Social Media Festival which was organized by Right Services and Saint Joseph University (USJ), in Beirut, Lebanon on the 19th and 20th of May.
The annual Ad Award event organised annually by Ipsos in France this year celebrated the 30th anniversary of its existence. Each year, the event recognises and rewards the best ads across 3 categories: Outdoor, Web and TV, Digital and mutli-channel.
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
It seems hard to get away from the word ‘Millennial’ these days.
Everywhere you look there are new articles, studies, findings and revelations about how brands can better engage with and tap into this group of consumers. And why wouldn’t they want to? Millennials are on the cusp of having more spending power than any other generation in history: an estimated $200 billion annually by 2017. Understanding this group of consumers is critical for marketers — what motivates them, keeps them up at night, shapes their behavior and attitudes, and so on. To answer these questions, we have to know how to engage them in research.
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialised business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
The turnover of Ipsos has been flat for the past three years. Based on this disappointing fact, the management of Ipsos has launched a programme designed to foster a route to profitable growth.
