Sports

Don’t just participate, go all the way!

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

While the Olympics are often a welcome worldwide distraction from the events of the day, concerns about geopolitical affairs are impacting how we view the Winter Olympics in Pyeongchang, South Korea. Many view the games as too nationalist and too corporate and are concerned about safety at the games, according to a new Ipsos Global Advisor poll.

It’s no secret that Aussies are obsessed with our sport – whether we’re watching, tweeting, talking or texting about it, Australia has a deep fascination with sport.

If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations.

As the clock ticks closer to the start of the 2018 Winter Olympic Games on February 8, we surveyed Americans to find out what they enjoyed most and why.

February 9 - This is the Superbowl after-party not to miss!

As we enter November, I prepare for my favorite time of the year: college football season. I grew up in Columbus, Ohio in the heart of Ohio State Buckeye country and went to college at fellow Big Ten school, Northwestern.