Sports

In the third edition of Flair Russia, Ipsos experts share their vision of what the future may hold for us over the coming years and what signals of the future we can recognise today.

Experts say women are more prone to emotional eating due to various psychological factors.

Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.

Three in five people across 29 countries say eating well is more important than being thin.

No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.

Don’t just participate, go all the way!

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?

While the Olympics are often a welcome worldwide distraction from the events of the day, concerns about geopolitical affairs are impacting how we view the Winter Olympics in Pyeongchang, South Korea. Many view the games as too nationalist and too corporate and are concerned about safety at the games, according to a new Ipsos Global Advisor poll.